Shopping

The Oltrarno Artisan Charm: San Frediano

The Florence of artisans and novels: discovering Diladdarno

Made famous by a famous novel by Vasco Pratolini (The girls of San Frediano), Borgo San Frediano is one of the most renowned places in Florence. The district, located in Diladdarno, as the Florentines say, was once home to the workshops of the Oltrarno artisans. Today the district has been elected among the trendiest places in the world. Certainly the intimate and almost magical atmosphere that reigns in the streets of San Frediano helps to accentuate its charm and beauty. With its narrow streets and small pavements overlooked by the artisan shops, San Frediano welcomes tourists and visitors who love to immerse themselves in the most authentic Florence and its history. The Borgo di San Frediano holds artistic treasures of unparalleled beauty such as the Basilica of Santa Maria del Carmine, with the Brancacci Chapel decorated by Masaccio and the Basilica of San Frediano in Cestello. In San Frediano we also find Piazza del Tiratoio, whose name derives from the wool processing plant that once stood here, and was called the tiratoio.

The Workshops of The Master Craftsmen

Tradition, Elegance, Beauty

The master craftsmen have given prestige to the “Made in Florence” brand and are connoisseurs of ancient crafts handed down from generation to generation. Their products in leather, hide and more become real works of art, synonymous with prestige and product quality. The experience of visiting a Florentine artisan workshop and seeing a craftsman at work is certainly not to be missed for those who choose Florence as a destination for their journey. From hand-painted Florentine marbled paper, to how the famous semi-precious stone salesman is worked by the only craftsman who still produces it, the goldsmith shops, the framers, the restorers.

Discovering Florence with eletric scooter